Southern Cross Pharma is a privately held firm that supplies pharmaceutical goods to the markets of Australia and New Zealand. The company was founded in 2000 by Dr Neill Stacey and is rapidly diversifying its range of generic drugs. Initially focusing on over-the-counter (OTC) products, Southern Cross Pharma has now shifted its focus to providing prescription medications to retail pharmacies and directly marketing its own-branded product, SXP, to the hospital sector.