Miyoshi America, Inc., part of the Miyoshi Kasei Group of companies, is the primary global provider of specially treated pigments and mineral substrates for the beauty industry. Established in 1985 as a wholly owned subsidiary of Miyoshi Kasei, Inc., Miyoshi America, Inc. has expanded upon Miyoshi Kasei's creation of the silicone surface treatment for cosmetics in the 1970s. Recent developments feature MiyoAQUA alginate treated pigments, derived from natural sources (seaweed), hydrophilic surface treated iron oxides that easily disperse into the water phase.